Crisis Communication
In emergency and crisis management, communication is fundamental
Have you ever wondered why certain CEOs come across as eloquent, confident, yet empathetic in interviews during a crisis, and why others ride themselves deeper and deeper into the crisis?
The answer is practice and a detailed crisis communication strategy.
Crisis Communication is a part of the Crisis Management. Crisis Communication is directed both internally (internal communication) and to the public. Crisis Communication can be used preventively to avoid crises, but it often serves to limit the extent of damage to a company’s reputation when a crisis has already occurred.
Our approach
During our consultancy work in Crisis Management we have developed an integrative approach to Crisis Communication. We work with media and communications professionals to adapt your company’s Crisis Communication Plans to the media landscape in your region.
The following are the goals of our crisis communication consulting services.
- You have a sound Crisis Communication Strategy and Crisis Communication Manuals;
- You are familiar with the media landscape relevant to you and have the capacity to manage various media channels in an analogous manner.
- You know the tasks relating to Crisis Communication and the role of the person responsible for communication in the crisis squat;
- You are able to manage your reputation risks through active Crisis Communication.
Consulting offer for crisis communication
Our expertise in the field of Crisis Communication lies in the areas
The goal of our consulting services in the introduction of a Crisis Communication Strategy is to support you in introducing a strategy that is tailored to the specific needs of your company and the media landscape of your location. Another goal is to familiarize your communications team, managers and other relevant employees with Crisis Communication, and to provide you with the necessary methodological tools in a training session that you can use in an emergency.
As result you receive a tailor-made Crisis Communication Handbook.
The goal of our crisis communication training and crisis team exercises is to train the emergency case with your communication team, your managers and other relevant employees on a scenario specifically developed for your company. The “script” for this exercise is compiled with an employee of your company based on the agreed learning objective. During the exercise you will be challenged in real time across multiple media channels and learn to withstand the pressure of the media.
As result of such an exercise is not only a well-prepared and experienced team, but also insights into the efficiency and relevance of the existing Crisis Communication Strategy. Based on our observations, a debriefing with the participants and the lessons learned, we will present you a detailed report with measures to improve your Crisis Communication Strategy.
In addition to our consultations, we offer trainings on the topic of Crisis Communication at our course center or individually at your company.